wtf

We The Free (WTF) is a dynamic, global animal rights organization dedicated to ending animal exploitation through innovative street advocacy, digital tools, and community empowerment. Founded on the principles of compassion, community, and change, WTF is reshaping vegan activism with creative outreach methods and a supportive network of volunteers.

What They Do

WTF’s flagship initiative, the 3 Minute Movie Challenge, invites the public to watch a brief, impactful video about animal agriculture in exchange for a vegan treat. This approach fosters meaningful conversations and encourages viewers to consider a compassionate lifestyle. Complementing this is the WTF Diamond, a unique street outreach format that combines visual media with direct engagement, enhancing the effectiveness of their advocacy efforts.

To support activists, WTF developed MyStats, a pioneering analytics platform that allows individuals to track the impact of their outreach—monitoring how many people watched documentaries, took vegan challenges, or adopted a vegan lifestyle as a result of their efforts.

Community and Values

At its core, WTF is committed to building an inclusive and resilient community. They prioritize mental health, offering resources to combat burnout and compassion fatigue among activists. Their leadership model emphasizes local empowerment, ensuring that volunteers and organizers have the tools and support needed to drive change in their communities.

With over 130 teams across 22 countries and thousands of volunteers, We The Free continues to expand its reach, advocating for a world where animals are respected and free from exploitation.

For more information, visit their website: activism.wtf